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Supermarkets deploy a considerable amount of science to exert subtle influences over our shopping habits and impulses.
For example, all supermarkets now use planogram software to help with store layout in order to stimulate our purchasing behaviour and increase revenues. Essentially, planograms are used to determine where each product should be placed, not only to make the shelves we pass visually appealing but also to ensure each product is in the optimum place to maximise its sales revenue.
This usually means that more expensive items are placed around eye level. If you think about it, the science seems to work: how often do you find you need to reach up or bend down to pick up a product to put in your basket?
So important is the science behind planograms that some food manufacturers pay for “product placement”, in order to get their products placed in the most advantageous…
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